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Christendom College - 1

Super Bowl ad gives Catholic prayer app ‘Hallow’ biggest spike in its history

Francesca Pollio Fenton, Catholic News Agency

Wednesday, February 14, 2024

The Catholic prayer app Hallow aired its first-ever commercial during Super Bowl LVIII, which saw the Kansas City Chiefs win their second consecutive championship on Feb. 11. Immediately following the airing of the ad, Hallow saw the biggest spike in downloads in its history, according to Alex Jones, CEO of Hallow.

© 2024 The Catholic Thing. All rights reserved. For reprint rights, write to: [email protected] The Catholic Thing is a forum for intelligent Catholic commentary. Opinions expressed by writers are solely their own.

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RECENT COLUMNS

» Peter’s Exorcism

John M. Grondelski

» Diane Montagna Interviews Edward Feser on ‘Dignitas infinita’

Diane Montagna

» Careful What You Wish For

David Warren

» The Times They Are A-Changin’

Stephen P. White

» Why Faith Matters

H.W. Crocker III

NEWS

» Voters’ views of Trump and Biden differ sharply by religion

» Archdiocese of New Orleans suspected of child sex trafficking, warrant shows

» ‘A step back in time’: U.S. Catholic Church sees an immense shift towards tradition

COMMENTARY

» Bishops, borders, and the (bully) pulpit

» What the pro-Palestinian campus protests are really about

» Against cosmic melancholia

More Commentary

NOTABLE

» On educating children

» Meritorious works

» Faith of Our Fathers

TCT Video

The Columbia protests: Raymond Arroyo and Fr. Roger Landry

Sacred Spaces

Then Fr. Robert Barron at the Basilica of Our Lady of Guadalupe

True Beauty

Manuel de Zumaya: Carol for the Virgin of Guadalupe

Books Received